1+1=4: LiveIntent has agreed to be acquired by Zeta: Read the Press Release

Programmatic Advertising

Pro tips, strategies, and best practices for driving results at every stage of the customer lifecycle with programmatic advertising both in email and beyond.

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All Customer Acquisition Direct-To-Consumer People-Based Marketing

Programmatic Advertising

Email advertising: Tips for campaign success

Programmatic Advertising

Email Ads: How and why to advertise in email

Programmatic Advertising

4 reasons personalization matters now more than ever — and how email can help

Programmatic Advertising

How advertisers and agencies can improve operational efficiency with Audience Manager

Programmatic Advertising

Give consumers what they want: Relevance and personalization

Programmatic Advertising

Customer remarketing: Best practices with Dynamic Audiences

Programmatic Advertising

No third-party cookies? No first-party audience data? No problem.

Programmatic Advertising

How advertisers can best capitalize on the Super Bowl with email newsletters