HIRO: Helping Identity Reveal Opportunity

HIROis an antidote for the end of the third-party cookie. It recognizes and monetizes traffic using stable identifiers while maintaining user privacy. The addressability that HIRO is able to create means demand partners and programmatic advertisers can effectively identify and target cookieless website audiences.
As a result, publishers see higher bids and increased CPMs.

Drive immediate revenue by transforming unknown visitors into addressable audiences

LiveIntent’s addressability solution, designed for a post-third-party cookie world, connects your inventory to more programmatic demand by mapping first-party cookies to stable identifiers.

How it works
known-visitors

First-party scale & adoption

Our efficient onboarding approach ensures quick integration and a significant revenue lift within just 30 days.

Stable identifiers

LiveIntent is committed to powering an agnostic bridge identifier solution. Partners can leverage several stable IDs across their preferred demand platforms.

Premium publishers & aggregators

True to LiveIntent’s history, premium publishing partners have turned to HIRO as the stable first-party solution to drive incremental revenue across desktop & mobile browsers.

SSP partners

HIRO has been integrated into the largest supply platforms, offering immediate access and scale across billions of premium impressions on the web.

Programmatic channels

Seamlessly integrated across top programmatic channels achieving unparalleled user identification accuracy and addressability across partners. Building a more robust and privacy-conscious approach to OMNI channel advertising.

Discover a new advertising channel
for powering profitable growth: email

HIRO 101

How it works

For over 14 years, LiveIntent has been a trusted partner for nearly every US publisher, facilitating the monetization of their email programs. As a result, LiveIntent has developed one of the richest and largest identity graphs in the United States, distinguished by its breadth of first-party data, including hashed emails. LiveIntent’s interoperable approach builds a bridge for publishers and advertisers to transact by delivering addressability.
Email engagement
Identity graph processing
Authenticated bid enrichment
LiveConnect email extension in email

Deterministic mapping of newsletter clicks to website visits, offering higher 1P resolution

1st Party data processing

1st Party Cookie, Hashed Email & ESP IDs sent to LiveIntent servers for authentication

Graph processing

LiveIntent server logs 1P Cookie and hashed email

Daily refresh of the identity graph

Real-time resolution resolves users to a hashed email that can be authenticated to our nonID & other stable identifiers.

Transparent hash & alt ID bid enrichment

matcher: liveintent.com
source: uidapi.com
ID: UID2.0
MM: Property-Specific Authentication

matcher: liveintent.com
source: liveintent.com
ID: nonID
MM: Cross-Domain/-Device Authentication

matcher: liveintent.com
source: sspdomain.com
ID: SSPID
MM: Browser Cookie Sync

LiveConnect email extension in email

Deterministic mapping of newsletter clicks to website visits, offering higher 1P resolution

1st Party data processing

1st Party Cookie, Hashed Email & ESP IDs sent to LiveIntent servers for authentication

Graph processing

LiveIntent server logs 1P Cookie and hashed email

Daily refresh of the identity graph

Real-time resolution resolves users to a hashed email that can be authenticated to our nonID & other stable identifiers.

Transparent hash & alt ID bid enrichment

matcher: liveintent.com
source: uidapi.com
ID: UID2.0
MM: Property-Specific Authentication

matcher: liveintent.com
source: liveintent.com
ID: nonID
MM: Cross-Domain/-Device Authentication

matcher: liveintent.com
source: sspdomain.com
ID: SSPID
MM: Browser Cookie Sync

What makes HIRO unique?

Unique publisher relationships

Established contracts and integrations with our publisher and supply partners, including consented relationships with DSPs.

Scaled first-party media activation

Utilizes the LiveIntent identity graph to map hashed emails to various stable identifiers as well as other supply side identifiers, sharing transparently in the bidstream.

Authenticated email events

Authenticates users daily using first-party cookies linked to unique email events, such as content and ad clicks, with anonymous email hashes.

Privacy by design

Driving and maintaining industry best practices while prioritizing consumer privacy by respecting choices across devices, browsers, and media channels.

Frequently asked questions

How is this different from other ID solutions?

HIRO acts as a ID enrichment and hashed Identifier solution uniquely designed to create uplift on your non-addressable traffic. It does this by acting as a bridge identifier, taking 1st party hashed emails and mapping them to stable identifiers.

Do you provide your own demand with this?

LiveIntent doesn’t provide its own demand, unlike other solutions. What sets us apart is our ability to significantly boost bid density. This compels DSPs to compete more aggressively, resulting in a noticeable increase in your revenue. By connecting your inventory to an ecosystem seeking addressable audiences, we help you tap into the demand you’ve already built through your opted-in audiences and the CRM you’ve amassed.

Can I still benefit from HIRO if I’m already utilizing stable IDs across my domains?

Absolutely. Publishers are encouraged to use both HIRO and other stable IDs, such as UID 2.0, together. HIRO not only enhances the scale of your preferred IDs but also enables additional stable identifiers across multiple supply platforms, driving increased revenue for your properties. Many partners have reported a 30% increase in incremental revenue when combining HIRO with UID 2.0.

What if I require assistance during setup?

We’ve worked to streamline the onboarding process, creating a quick path to incremental revenue for our partners. Our solutions engineering team will be able to walk you through our best practices as well as any technical issues that you may encounter during the setup process. 

Does HIRO take our data?

No. Unlike other identifiers, HIRO does not take any data from your site to create lift. 

Have more questions? Reach out today to set up time with one of our addressability experts. 

Getting started is easy

Getting started is easy

Learn more about HIROfrom one of our addressability specialists.

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