LiveIntent Privacy Policy

WEBSITE PRIVACY POLICY (data collection and use at this website)

LIVEINTENT SERVICES PRIVACY POLICY (collection and use of fully identifiable personal data across LiveIntent’s range of services)

Last updated December 6, 2024.

1. WEBSITE PRIVACY POLICY

Scope

This LiveIntent Website Privacy Policy (the “Privacy Policy”) applies solely to information collected by LiveIntent, Inc. (collectively, “LiveIntent,” “we,” “our,” or “us”) on this LiveIntent website (the “Site”). This Privacy Policy provides information on how and why LiveIntent collects and uses the information we obtain through this Site.

For information on LiveIntent’s range of services, how we use data across our different services—including for cross-context behavioral advertising—and your options with respect to that data and our uses, please refer to the LiveIntent General Services Privacy Policy located below.

Links to Third Party Sites

This Privacy Policy does not apply to the practices of third-party sites including, but not limited to, client and affiliate websites, applications and websites on which we may place advertisements, and any third-party websites you may link to from our Site. LiveIntent does not endorse or make any representations about these third-party sites or applications, or any information, software, products or materials found there. We encourage you to review the privacy policies of these sites and applications to understand their data collection and use practices.

Information Collection, Use and Sharing

Information Collection

We collect three types of information from and about visitors to this Site: (1) information collected directly from you when you provide it to us, (2) information we collect from third-party sources, and (3) tracking data that is collected automatically when you navigate the Site. All types of data are considered “personal information” or “personal data” (these terms mean the same thing and can be used interchangeably) by applicable privacy laws.

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. In these policies, we use “personal information” and “data” interchangeably.

The specific categories of personal information we collect from the sources described above (from you directly, from third party sources, and tracking data) includes:

Identifiers, such as your name, email address, and phone number, as well as other demographic data like your age, gender, and language preference. We may collect this data directly from you, such as when you register for events, create accounts on the Site, or communicate directly with us. We also automatically collect identifiers such as your IP address, or mobile advertising IDs when you visit the site. We may collect your telephone number and/or email address from third-party sources.
Professional and employment-related information such as your employer and job title, if you provide it when applying for a job with us or in other direct communications to us.
Imprecise geolocation information, such as your ZIP code, city, state, or country. This information may be either provided by you or collected and processed automatically.
Internet and electronic network activity information, such as your IP address, unique digital identifiers (such as mobile advertising IDs), and information related to the devices you use to access the Site such as the device type, operating system, and version. This information may also include the Uniform Resource Locator (“URL”) of the site you visited before coming to this Site, the URL of the site you visit after leaving our Site, the type of browser you are using, and the ways you interact with our Site, emails, advertisements, and apps. This information is collected and processed automatically by us and our Site’s service partners.
Inferences; we may use the personal information we collect to generate certain inferences about which general topics may be of interest to you.

The “Cookies” section of this Privacy Policy describes the ways we automatically collect information from you and the electronic tools, like cookies or pixel tags, that we use to do so.

Information Use

LiveIntent uses the data we collect at this Site to fulfill your requests, respond to your inquiries, communicate with you, provide LiveIntent news or updates, and to understand the audience for our Site. We may also use your information to make our Site easier for you to use and to inform you of service and product updates, whitepapers, new products, market research opportunities and other related information from LiveIntent, or to send you promotional messages regarding various LiveIntent products and services. We also use the information we collect when we believe in good faith that the use of that information is necessary to protect our rights, the integrity of our services, or your safety or the safety of others; to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use, or violations of law; and to fulfill the purposes described to you at the point of collection and pursuant to your consent.

LiveIntent uses tracking data to analyze trends, administer the Site, track users’ activities on the Site, help us understand the parts of our Site visited most often, and gather aggregated demographic information for use in improving the Site. We and our service providers also use the data we collect to generate and analyze statistics about the performance of our advertising campaigns, to improve performance over time, to provide and improve our offerings, and to develop new offerings.

LiveIntent may also obtain personal information from you if you apply for a job with us. This data would include your name, email address, mailing address, employment history and any other information contained in any application materials that you submit. We may use this information to review your application for employment.

Information Sharing and Disclosure

LiveIntent may share your information with our affiliates and service providers for the purposes described in this policy; with our business partners with whom we provide co-branded materials or events that you elect to receive or participate in, such as webinars, white papers, events, or case studies, for their marketing purposes; and to affiliates, service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets.

We may disclose your information as required by law, court order or other valid legal processes. We also reserve the right to disclose your information if we believe in good faith that disclosure is necessary to protect our rights or the safety of any person, investigate fraud, or respond to a valid government request.

Bases for Processing

Certain jurisdictions, including the European Union, have laws that require us to have a “legal basis” to process your personal information. Where required by applicable law, we rely on one of the following legal bases to justify our processing of your personal information:

to fulfil our contractual obligations to you, for example to provide access to Sites that you request and to ensure that invoices are delivered or paid correctly. Failure to provide personal information necessary to perform a contract may prevent or delay the fulfilment of our contractual obligations;
to comply with our legal obligations, for example to respond to legally binding requests from regulators, law enforcement authorities, or other government authorities;
to meet our legitimate interests, for example to understand how you use the Sites and to enable us to derive knowledge that enables us to develop new Offerings. When we process personal information to meet our legitimate interests, we put in place safeguards to protect your privacy and to determine that our legitimate interests are not overridden by your interests or fundamental rights and freedoms; and
to exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims, or other violations of law.

We may obtain your consent to collect and use certain types of personal information when we are required to do so by law. If we ask for your consent to process your personal information, you may withdraw your consent, where permitted by law, using the contact details at the end of this Privacy Policy.

Choices

Opt-Out of LiveIntent Corporate Communications

You may opt-out from receiving LiveIntent Corporate Communications by clicking on the unsubscribe mechanism included in each email message we send.

Even if you choose to opt-out of our communications, LiveIntent will retain and use your information to comply with our legal obligations, resolve disputes, enforce our agreements and to maintain a record of your opt-out. You may also still receive transactional emails, such as registration confirmation, product updates and responses to direct requests you have made.

Cookies

Cookies are small text files that store data using your web browser to enable websites and marketing companies to recognize you and to associate your browsing activity with other data. We, and our third-party service providers who assist with managing our Site, use cookies, web beacons and similar technologies to track use of our Site in order to improve its performance, ensure we are providing content that is of interest to our Site visitors, and make our Site more user-friendly. We also use cookies for cross-context behavioral advertising.  What this means in practice is that we use cookies to help determine which ads you see online, by logging your visits to many advertiser / brand websites, and then showing you ads for similar products and services.

You may manage your cookie preferences here.

Types of Cookies Used on Our Site

Strictly Necessary Cookies: These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies: These cookies collect data about how visitors use our Site for web analytics purposes, for instance which pages visitors go to most often and error messages received. These cookies are only used to improve how our Site works and your experience on our Site; they do not track your browsing activity on other websites. By using our Site, you agree that we can place these types of cookies on your device.
Functionality Cookies: These cookies allow our Site to remember choices you make (such as your username and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other personalization. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the internet. These cookies do not track your browsing activity on other websites. By using our Site or by signing up for an account with us, you agree that we can place these types of cookies on your device.
Targeting Cookies: These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Managing Cookies in Your Browser

You may be able to adjust your browser settings to manage your cookie preferences, such as setting your browser to notify you when you receive a cookie and give you the choice to decide whether or not to accept it. If you reject cookies, you may still use our Site, but the functionality of some areas may be limited.

Below are links to information about managing your cookie preferences in common browsers:

Social Media and Content Sharing Features

Our Site may include social media sharing features, such as LinkedIn and X (formerly Twitter) buttons, and may set a cookie to enable the feature to function properly. These features may collect your IP address and which page you are visiting on our Site. Social media features are governed by that social media company’s privacy policy.

Meta Privacy (Facebook and Instagram)
X Privacy
Linkedin Privacy

Data Retention

We retain the information we collect for only as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Data Security

LiveIntent uses commercially reasonable safeguards to protect personal information against loss, misuse or alteration and to maintain the integrity and security of all information collected through the Site. These include technical, physical, and administrative security controls.

Your Rights Regarding Personal Data

Privacy laws around the world give individuals different versions of the rights described below. LiveIntent allows any person to exercise the following rights no matter where they live. LiveIntent will not discriminate against you for exercising your privacy rights. Prior to fulfilling a request for a copy of your personal information, LiveIntent is required to reasonably verify your identity, which we generally do by sending a verification link to the email address associated with your personal information. Under applicable laws, you can use an authorized agent to make a request on your behalf, but that agent must be able to complete our verification process in order to demonstrate that they have been authorized to make the request.

To exercise your rights with respect to your personal information in LiveIntent’s databases, please visit our privacy center here. If you make a request, we will normally respond within 30 days if you live in Europe or Canada, or 45 days if you live elsewhere. However, if we are experiencing a high volume of requests or if your request is more complex, we may take up to 90 days to respond.

Data Access / Portability– you can request a copy of your personal information (data that relates to you) that we hold in a human-readable form. Note that some of the personal information that we process is not ordinarily maintained in a human-readable form, and that privacy laws generally do not require companies to convert personal information to become human-readable for the purpose of responding to an access request.
Correction—you can ask us to correct personal information that we hold and is related to you if it is inaccurate. In many cases we do not have the technical ability to change the personal information in our database, and so will delete the incorrect data instead.
Data Deletion—you can ask us to delete your personal information. As allowed by applicable laws, there may be some cases where we will decline requests for deletion, but these are rare cases. We may also delete the personal information contained in a profile and retain anonymized data that cannot be linked back to you or used to identify you. In the very unlikely case that we refuse your request, you can appeal that decision by contacting [email protected] for a review of your case.
Objection / Restricting Processing–in some US states and countries you have a legal right to object to processing of your personal information, or to ask that such processing be restricted. To keep things simple, if you wish to exercise these rights, please request to have your data deleted—our systems cannot process partial opt-outs.
Opt-Out of our use of Sensitive Data–you can ask LiveIntent not to use Sensitive Data that relates to you. In order to keep things simple, we will treat these requests as Data Deletion requests (see above).
Opt-Out of Receiving Email from LiveIntent–you can ask to be added to our global email suppression list so that we won’t send any more commercial emails to the email address you opt out.
Opt-Out of Sales or Sharing of Data-you can request that we do not make your personal information available to our clients for their own use. If you select this option, we may still use your personal information for internal analysis, or to send advertisements to you.

You also have the right in many countries to contact a privacy or data protection authority if you believe we are not complying with privacy laws, and we have not been able to resolve the situation to your satisfaction. Many countries have a dedicated privacy / data protection authority; in the United States you can make a complaint to the U.S. Federal Trade Commission or your state Attorney General.

International Data Transfers

This Site is hosted in the United States. This means that when you submit personal information to the Site or we collect tracking data at the Site, it will be processed in the United States and may also be accessed by LiveIntent personnel and technical support teams in Germany, Denmark, Canada, India, and the Philippines. Your data may also be shared with our affiliates or with our service providers.

Do Not Track / Global Privacy Control (“GPC”) 

LiveIntent does not currently process browser-based “Do Not Track” signals, largely because they are not currently supported by the most popular browsers that are used by the vast majority of users, however, if and when these DNT mechanisms come into widespread use, LiveIntent will support them to the extent required by applicable laws. LiveIntent’s website does recognize the Global Privacy Control (“GPC”) feature. Please note, however, that this only applies to personal information that would be collected on LiveIntent’s website.

Children’s Privacy 

This Site and the services we provide are intended for general audiences, and is not intended for use by persons under the age of 18. If we learn that we have inadvertently collected personal information from a child under the age of 18, we will delete it. If you believe that we have collected personal information from a child under 18, please contact us at [email protected].

Updates To This Privacy Policy 

We reserve the right to modify this privacy statement at any time. Note the date of the most recent update at the top of this page.

Contact Us 

To ask questions about LiveIntent’s Privacy Policy or to request more information on LiveIntent’s privacy practices, email us at [email protected]. You can also contact us via mail at:

LiveIntent

1 World Trade Center, Suite 45A

New York, NY 10007

2. GENERAL SERVICES PRIVACY POLICY

OVERVIEW OF LIVEINTENT’S USE OF DATA

This section of the privacy policy describes how LiveIntent collects and uses personal information in connection with the two types of services we offer to our clients: Identity Services and Marketing and Advertising Services (together our “Services”). LiveIntent also works with affiliated companies that are separately branded and that have their own privacy policies. LiveIntent and our affiliates make every effort to comply with all applicable laws. 

LiveIntent collects and uses data about individual consumers for the limited purpose of helping our clients identify and reach their intended audiences. We use a lot of data to create these audiences, which in turn allows our clients to serve more relevant advertising for consumers and better target their marketing campaigns.

Our data comes from (a) data that our clients have provided to us, (b) data from our cookies or similar tracking technologies, which may be on your browser and which are recognized when you visit websites—either controlled by us or by third parties—where our tracking technologies are in use, and (c) data purchased or licensed from third parties who are in the business of selling consumer data, which may also include companies that are under common ownership with LiveIntent.   

This Services Privacy Policy applies to the Services that LiveIntent provides, which are divided into two main categories:

LiveIntent Acting as a Service Provider: where LiveIntent handles personal data that was collected by another company (our client) under the terms of its privacy policy solely to perform a service for that company. This privacy policy does not apply to these Services.

LiveIntent Acting as a Data Collector: where LiveIntent collects, uses, and shares personal information from and about individuals for our own purposes. This privacy policy applies only to these Services and describes our practices regarding collection, use, and sharing of personal information through our online and digital services, and instructions for opting out of our use of your personal information for online behavioral advertising.

When we act as a service provider, we follow the client’s privacy policy because the data we process in that role belongs to our client. We handle that data only at the client’s direction and acting exclusively on their behalf. When LiveIntent collects data directly from consumers or obtains data collected by third parties for our own business purposes, we are responsible for how such data is used and shared, and for giving effect to individuals’ privacy legal rights.

All Services may include some amount of “lookalike modeling,” where we use personal information about known purchasers of a product or respondents to an ad to identify individual attributes that indicate a propensity to buy that product or respond to that ad. This allows us to create a profile of the attributes of a person most likely to respond to an ad, which is used to inform who a future ad will go to.

Many of our Services include a component of online behavioral advertising (also called cross-context behavioral advertising) which means that LiveIntent has matched consumer data belonging to our clients with data from other sources in order to better tailor advertising to individual consumers.

We do not provide Services that include ads with illegal or adult content, nor do we advertise on adult sites or collect data about what adult sites people visit. In fact, your browsing history is only collected from certain websites, so it is never a complete history of all your online activity. 

We do not knowingly collect, solicit, or sell personal information from children under 18. In the event that we learn that we have collected personal information from a child under the age of 18, we will delete it. Our Services are directed to businesses – advertisers and their agencies – and are not directed to children under 18. If you believe that we might have any personal information from a child younger than 18, please contact us as set forth below.

We do not knowingly facilitate any advertising that is exploitative, discriminatory, hateful, deceptive, or abusive.

We do not allow our data to be used to make impactful decisions about individuals, such as eligibility for credit, insurance, housing, employment, or education. Our data is used exclusively to match people to ads that may interest them.

The types of data we use are the same across all our Services and come from:

(1) Data you have provided directly either to LiveIntent, our client (an advertiser or publisher), or another company you authorized to share your data for marketing purposes. This data is usually personal information, and generally includes an email address, but may also include other information, such as your name, street address, and/or the answers to survey questions.

(2) Data collected indirectly from you using cookies or other online or mobile technologies that allow us to identify the categories of websites that you visit. Included is personal information about when and where you gave your permission to receive commercial email, your IP address, and visits you made to certain websites or apps. We log these visits to help infer your interests in order to build groups of consumer into audiences that our clients can use to target their marketing campaigns. This data typically does not include direct identifiers (like name and address), but it can still be linked back to you via unique identifiers like a cookie ID, mobile ad ID, or an encrypted version of your email address. We generally only log your visits to categories of websites—we do not track every page you view across the Internet. We collect data related to your activity on our Site, such as time spent on the Site, the website that you came from, and the website to which you exit.

(3) Data we have obtained from third-party data brokers or data partners. This may include personal information obtained from public records (like your street address, age, and gender), data about physical locations you have visited in the past (we do not collect real-time precise geolocation data), as well as data relating to purchases, interests, or likely interests that can be derived from a wide variety of sources.

We collect and process data from the following sources:

You, when you give data directly to one of our websites, affiliated companies, clients, or data-sharing partners;
Publishers who entrust data they have collected from or about you that we use to perform marketing and advertising services for them;
Data that we or others collect using cookies or other online trackers. This data may be associated or linked with other data that identifies you (e.g. email);
Data brokers who supply data obtained from public records, or who resell data obtained from private sources. Data from private sources (like magazine publishers, credit card companies, or retailers) typically has identifying data removed (like your name and email address) and is linked instead via unique identifiers like a proprietary ID, encrypted email address, a cookie ID, or other indirect identifiers, but in many cases, we are able to link this data to your identifying information.
Data partners who supply data similar to the kinds we obtain from data brokers. The difference between a data broker and a data partner is that we buy or license data from data brokers, but we may exchange data with data partners.

We may send data to the following recipients:

Service providers who perform services for us like web hosting, data security services, auditing, or sending email on our behalf;
Our advertiser and publisher clients who we may share data with or sell data to;
Advertising technology companies and intermediaries;
Data aggregators that provide information, including identifiers and inferences, about individuals;
Companies that we may trade data with for purposes of Online Behavioral Advertising (also called cross-context behavioral advertising; see below); and
Companies with whom we may share data in order to facilitate online behavioral advertising, such as companies who perform cookie matching services, real-time bidding exchanges, supply-side and demand-side platforms, and companies who perform analytics and reporting.
As required to respond to a legal request for information or to protect the rights, interests, or safety of any person.
To a successor or assignee in connection with a corporate change in control such as a merger or acquisition or other transaction.

You will find more details in the sections below describing each of our Services.

SERVICES WHERE LIVEINTENT ACTS ONLY AS A SERVICE PROVIDER

Where we perform Services exclusively as a service provider or data processor, the data that we handle belongs to our client. In most cases this data will be put in LiveIntent’s care by the client in order to use our marketing or identity software and tools. Clients may also ask us to collect data on their behalf through various means, including direct collection from individuals, via cookies or other online tracking mechanisms, or via third-party sources like data brokers. When we collect and process data as a Service, all of the data we collect belongs to our client and is governed by the client’s privacy policy.

Who are LiveIntent’s Clients? Our clients are companies you interact with every day. Consumer products brands, retailers, financial institutions, travel, dining, and hospitality providers, education providers, healthcare, political advertisers, and others. Sometimes we work with them directly, sometimes we work with advertising agencies who represent many clients of their own. In either case our mission, and the purpose for which we collect, use, and share personal data, is to help these companies use their marketing resources more efficiently by matching offers to the people who are most likely to be interested in them.

SERVICES WHERE LIVEINTENT COLLECTS AND USES DATA ON ITS OWN BEHALF

In addition to acting as a service provider, LiveIntent also collects or obtains and uses personal information on its own behalf. LiveIntent maintains databases where we store data that we have obtained from the different sources described above. Some of these databases also include connections to other third-party sources of data (data brokers and data sharing partners) so that we can get data at or near real time in order to inform specific ad placements. This approach means that we are using the freshest, most up-to-date data we can obtain, and it also reduces the amount of data we need to gather into one place in order to provide our Services. Our proprietary software, machine learning, and AI tie all these sources of data together which enables us to make very complex decisions about which people best fit into various audiences so our clients can serve the most relevant ads. This is often called online behavioral advertising or cross-context behavioral advertising.

Personal Information We Process

The types of personal information that we collect, from the sources described above, to provide our Services include:

Identifiers, such as your email address. We may also automatically collect information related to devices used to access our business partners’ emails and websites, such as the your device type, operating system, version, IP address, and technical identifiers such as mobile advertising ID (Apple IDFA or Google AAID, for example). Depending on the service, we may de-identify this information using a mathematical process (commonly known as hashing) to convert the information into a code.
Imprecise Geolocation Information, such as your IP address (which may indicate your location), ZIP code, city, state, or country. We may also automatically collect information from which we could identify your ZIP code, city, state, or country.
Internet and Electronic Network Activity Information, such as whether an email sent by one of our business partners has been opened, or whether a link has been clicked in one of those emails. We also collect information about activity on our business partners’ websites, such as the time users spend on the website, from which websites users came, and what other websites users visit.
Commercial Information, such as whether you purchased a product or service after viewing a related advertisement. We may collect this information automatically, or this may be provided to us by third-party sources.
Inferences. We may use the information we collect to generate certain inferences, such as what advertisements may be of interest to you. We may also collect these inferences from third-party sources.
Sensitive Data. Some privacy laws define certain categories of data as “Sensitive Data.” Depending on the specific law, this category can include government-issued identification numbers, such as US social security numbers or a driver’s license number; genetic data; race/ethnicity; religion; sexual orientation; labor union or political party membership, data about health conditions, or other data that can either be used to commit financial crimes or to expose sensitive details about an individual. For instance, LiveIntent collects and uses data to build audiences around interests in specific health conditions, religion, LGBTQ+, or multicultural or ethnic matters that may constitute Sensitive Data. These types of audiences are built from people who have visited web pages with related content where LiveIntent tracking technologies are in use, or who subscribe to our clients’ newsletters on specific interests.  Some privacy laws require prior consent to collect Sensitive Data, and LiveIntent does not collect this type of data from residents who live in those places. Anyone may opt out of our use of their Sensitive Data at any time by visiting our Privacy Choices page.

We also combine, de-identify, or aggregate any of the information we collect through our Services for any of the purposes described below. We also receive de-identified information from our business partners.

Purposes for Processing Personal Information

We and our business partners use the personal information we collect to deliver personalized messages that match your interests, including interest-based advertising to efficiently distribute email publications; to customize user experiences when they use our advertising partners’ services; to generate and analyze statistics about the performance of marketing campaigns and improve their performance over time; and when necessary to (a) protect the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violation of terms of use related to the Service, or violations of law.

Where a business partner has allowed us to use personal information for our own purposes, we use it to provide the Services, such as to facilitate the delivery of and reporting on personalized messages and targeted advertising; to troubleshoot and secure the Services and our systems; to enhance existing offerings, such as identifying browsers and devices accessing various digital platforms and develop new ones; and to deliver and improve the Services and the Identity Service.

We may also use the data that we hold on a temporary, limited basis to evaluate potential data sharing partners, meaning that we might share your data as part of a sample of our data for a limited time to be used in a test environment with another company to evaluate the effectiveness of each company’s services. When we do one of these evaluations, it is subject to appropriate contractual terms that include that the company we are evaluating may not do anything else with the data and must delete any data that we share with them at the end of the evaluation period.

Bases for Processing

to fulfill our contractual obligations, for example the contracts we have with our clients, and only to the extent permitted by those contracts;
to comply with our legal obligations, for example to respond to legally binding requests from regulators, law enforcement authorities, or other government authorities;
to meet our legitimate interests, for example to understand how you use the Sites and to enable us to derive knowledge that enables us to develop new Offerings. When we process personal information to meet our legitimate interests, we put in place safeguards to protect your privacy and to determine that our legitimate interests are not overridden by your interests or fundamental rights and freedoms; and
to exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims, or other violations of law.

We may obtain your consent to collect and use certain types of personal information when we are required to do so by law. If we ask for your consent to process your personal information, you may withdraw, where permitted by law, your consent by contacting us using the details at the end of this Privacy Policy.

Opting-out of Online Behavioral Advertising and Data Collection

Go to https://privacy.liveintent.com to opt out of interest-based advertising from LiveIntent.

To learn more about Online Behavioral Advertising (also called interest-based advertising or cross-context behavioral advertising), analytics services and your choices, including how to opt-out of some interest based advertising, visit: https://www.youronlinechoices.com, https://youronlinechoices.eu/, the DAA Consumer Opt-Out Page, NAI Consumer Opt-Out Page and Google’s information page.

 If you opt-out of interest-based advertising with LiveIntent, then we will opt you out for all the identifiers or devices that we have associated with you at the time of the opt-out request. We use a predictive process to associate identifiers and devices and do not know definitively all devices or browsers that you may use, so that process is not guaranteed to be error free. If you want to be completely thorough, we recommend that you use this opt-out process for each device and browser you use.

Browser-Based “Do Not Track” Mechanisms and the Global Privacy Control (“GPC”)

LiveIntent does not currently process browser-based “Do Not Track” signals, largely because they are not currently supported by the most popular browsers that are used by the vast majority of users, however, if and when these DNT mechanisms come into widespread use, LiveIntent will support them to the extent required by applicable laws. LiveIntent’s website does recognize the Global Privacy Control (“GPC”) feature. Please note, however, that this only applies to information that would be collected on LiveIntent’s website.

YOUR PRIVACY RIGHTS
Privacy laws around the world give individuals different versions of the rights described below. LiveIntent allows any person to exercise the following rights no matter where they live. LiveIntent will not discriminate against you for exercising your privacy rights. Prior to fulfilling a request for a copy of your personal information, LiveIntent is required to reasonably verify your identity, which we generally do by sending a verification link to the email address associated with your personal information. Under applicable laws, you can use an authorized agent to make a request on your behalf, but that agent must be able to complete our verification process in order to demonstrate that they have been authorized to make the request.

Data Access / Portability– you can request a copy of that we hold in a human-readable form. Note that some of the personal information that we process is not ordinarily maintained in a human-readable form, and that privacy laws generally do not require companies to convert personal information to become human-readable for the purpose of responding to an access request.
Correction—you can ask us to correct personal information that we hold about you if it is inaccurate. In many cases we do not have the technical ability to change the personal information in our database, and so will delete the incorrect data instead.
Data Deletion—you can ask us to delete your personal information. As allowed by applicable laws, there may be some cases where we will decline requests for deletion, but these are rare cases. We may also delete the personal information contained in a profile and retain anonymized data that cannot be linked back to you or used to identify you. In the very unlikely case that we refuse your request, you can appeal that decision by contacting [email protected] for a review of your case.
Objection / Restricting Processing–in some US states and countries you have a legal right to object to processing of your personal information, or to ask that such processing be restricted. To keep things simple, if you wish to exercise these rights, please request to have your data deleted—our systems cannot process partial opt-outs.
Opt-Out of our use of Sensitive Data–you can ask LiveIntent not to use Sensitive Data that relates to you. In order to keep things simple, we will treat these requests as Data Deletion requests (see above).
Opt-Out of Receiving Email from LiveIntent–you can ask to be added to our global email suppression list so that we won’t send any more commercial emails to the email address you opt out.
Opt-Out of Sales or Sharing of Data-you can request that we do not make your personal information available to our clients for their own use. If you select this option, we may still use your personal information for internal analysis, or to send advertisements to you.

Statistics on Exercise of Privacy Rights during 2023

We are required by law to publish statistics on how many people exercised their privacy rights in the previous year. Because our mechanism for honoring privacy rights with respect to cookie-linked data operates in real time as an automated conversation between your browser and our server, we are not able to provide statistics on the number of people who use it. The following statistics are for 2023.

Number of requests for access to (copy of) personal information: 304
- Number of these requests that were not actioned because the requestor did not complete the verification process: 0
Number of requests for personal information deletion: 91,146
- Number of these requests that were not actioned because the requestor did not complete the verification process: 0
Number of requests for opt-out (Do Not Sell): 156,749
- Number of these requests that were not actioned because the requestor did not complete the verification process: 0

WHERE WE PROCESS DATA

LiveIntent is headquartered in the United States, and the majority of our Services are performed in the United States and Canada with technical support provided by LiveIntent staff in United States, Europe, India and/or the Philippines. When you provide data to LiveIntent, you consent to its processing in any of our other locations around the world.

HOW LONG WE KEEP DATA

We keep data only for the period of time needed in order to achieve our stated purposes—i.e. to match people with the audiences that correspond with their interests. Different data is therefore needed for different lengths of time. If you have given us data and permission to market through one of our websites or a partner website, we may continue to use some version of your data for marketing purposes until you revoke your consent / opt out. Certain data, like your contact information, we will keep as long as it is current. Data linked to a device like a smartphone will be maintained for as long as we detect that device on websites or using mobile apps on a regular basis. But data relating to your interests needs to be current to be useful to us, so we are constantly refreshing such data and rely only on the past six months’ data to inform our marketing choices. Data that is years old is generally not useful to us because it is a poor indicator of your current interests.

LiveIntent only keeps personal information in a form that can identify your computer or device for 180 days.

DATA SECURITY and PRIVACY BY DESIGN

LiveIntent uses commercially reasonable, industry standard practices to protect data and personal information. These include technical, physical, and organizational controls designed to prevent loss or unauthorized access to data. Our security measures are audited every year by an independent third party, and we are constantly evolving our approach to security to keep pace with emerging threats.

LiveIntent also follows the practice of “Privacy by Design,” meaning that we consider the privacy implications of our products and Services and ensure that they are built to standards that align to privacy requirements and enable privacy rights around the world.

HOW TO CONTACT LIVEINTENT’S PRIVACY PERSONNEL  

You can reach LiveIntent by emailing 1 World Trade Center, Suite 45A, New York, NY, 10007

CHANGES TO THIS POLICY STATEMENT

We reserve the right to amend this policy statement from time to time. The effective date of the current version will be posted on the top of the page.

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LiveIntent Privacy Policy

LiveIntent Privacy Policy

Last updated December 6, 2024.

1. WEBSITE PRIVACY POLICY

2. GENERAL SERVICES PRIVACY POLICY