1+1=4: LiveIntent has agreed to be acquired by Zeta: Read the Press Release

Programmatic Advertising

Pro tips, strategies, and best practices for driving results at every stage of the customer lifecycle with programmatic advertising both in email and beyond.

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All Customer Acquisition Direct-To-Consumer People-Based Marketing

Programmatic Advertising

Retargeting and addressability in the new privacy-first programmatic landscape

Programmatic Advertising

Customer acquisition with email newsletters

Programmatic Advertising

What is lookalike modeling?

Programmatic Advertising

How marketers can adapt to Apple’s Mail Privacy Protection update

Programmatic Advertising

Full-funnel customer acquisition with LiveIntent

Programmatic Advertising

How advertisers can adapt to iOS 15 with LiveIntent

Programmatic Advertising

Email acquisition principles for CRM success

Programmatic Advertising

What is CRM retargeting and why does it matter?