Perky Jerky Turns Qualified Leads Into Customers
1,330 new customers
22% lower bounce rate
157 coupon redemptions
Perky Jerky is a premium jerky, marinated overnight in a blend of all-natural ingredients. The product is available in major retailers, such as Whole Foods Market, Kroger, Target, Walmart, Costco, The Home Depot, CVS and others. As a rapidly growing company, they were looking to drive customer acquisition efforts and grow their e-commerce business.
Perky Jerky wanted to beef up their lead generation efforts, driving quality traffic to their site, and coaxing prospects down the conversion funnel.
Perky Jerky ran customer acquisition campaigns, focusing on capturing customer emails and newsletter subscriptions, across the LiveIntent exchange of newsletters.
Perky Jerky added the LiveConnect tag to their site to boost the performance of their campaigns with:
- website audiences for retargeting and customer suppression
- conversion tracking, attribution, and optimization
Over the course of the campaign, Perky Jerky gained 8,200 new site visitors who spent nearly 6x more time on their website with 22% fewer bounces than traffic driven from other channels.
Perky Jerky was able to add 1,330 new customers to their CRM, to whom they sent promotional emails containing coupons. From this new customer segment, Perky Jerky reported 157 coupon redemptions and a 38% open rate on the second marketing email.