Nordstrom Rack Drives Online Purchases with Dynamic Product Ads

4,000+ conversions

8.6% click-to-conversion rate

Solution:

Advertising

Goal:

Online Purchases

Background

Nordstrom Rack is the off-price retail division of Nordstrom Inc. For over 40 years, Nordstrom Rack has been offering many of the same Nordstrom brands customers love at great prices.

Goal

Drive purchases of shoes and accessories on their website.

Solution

Working with LiveIntent, Nordstrom Rack developed a full-funnel customer acquisition campaign. Before their campaign started, they installed LiveConnect to track website engagements and build dynamic website audiences to work the entire funnel.

To drive traffic to shoe and accessory pages on the Nordstrom Rack website, they targeted both male and female shoppers across the LiveIntent exchange while suppressing current customers.

Nordstrom Rack leveraged LiveConnect to automatically built dynamic website audiences based on their engagement with various shoe and accessory pages. Leveraging Dynamic Product Ads, Nordstrom Rack targeted those retargeting audiences with personalized ads featuring the products they had shown an interest in purchasing.

Results

With this full-funnel strategy, Nordstrom Rack saw 4,000+ conversions and an 8.6% click-to-conversion rate.

Nordstrom Mock

“We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site."

Emily Larson Headshot

Emily Larson Hausner, Display Marketing Manager

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