Engage customers at every stage of the funnel with People-Based Audiences

LiveIntent’s People-Based Audiences provide you with a variety of ways to leverage first-party data so you can reach, acquire, and retain high-value customers in email and across the web.

People Based Audiences Wave
Custom Audiences

Custom Audiences

Custom Audiences give you the ability to leverage your first-party audience data to power people-based marketing. Onboard audiences in the form of raw or hashed email addresses, mobile ad IDs, or even cookie segments from your DMP or DSP. Match your exact customers to publishers' email subscriber audiences and expand the reach of these audiences using the LiveIntent Identity Graph.

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Acquire new customers

Ensure your marketing is cost-effective and suppress current customers from your new customer acquisition strategies.

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Stay top of mind with your best customers

Reach existing customers in every email newsletter they read to announce new products and promote loyalty programs.

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Re-engage lapsed or inactive customers

Win back customers that have stopped engaging with your emails, website, or app with special offers and events.

Leverage audiences from the platforms you use today

Dynamic Audiences

Dynamic Audiences allow you to reach people who've shown an interest in your business and automatically retarget website visitors or mobile app users with relevant marketing messages. You can build Dynamic Audiences with events, page views, or a combination of the two, using the LiveConnect tag for your website or mobile app.

Dynamic Audiences
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Intent-driven audiences

Encourage visitors who have saved a product to their wishlist or cart to come back and complete a purchase.

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Interest-driven audiences

Engage visitors that have browsed pages within a particular section of your website or mobile app with relevant, related messaging.

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Always-on audiences

Invite people researching products or services back and move them further down the funnel.

Seamlessly create audiences with tags that work with your current SDK and tag management partners

SDK Partners

Lookalike Audiences

Lookalike Audiences help you to find more people who look and act like your best customers. Unlike other platforms that use third-party data providers to create these audiences, our model combines your first-party data with our proprietary predictive attributes. Compile a seed audience from your CRM, mobile app, website, or previous campaigns to target people with similar traits and behaviors for powerful, effective marketing.

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Increase quality site traffic

Reach high-value audiences that have not yet engaged with your website or mobile app, but look and act like your best customers.

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Drive purchases for specific products or services

Engage people that share attributes with the buyers that keep coming back for certain products and services.

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Curate seasonal audiences

Target the right audiences for your most important seasonal and holiday campaigns by reaching people that look like last year’s big spenders.

Predictive Audiences

Predictive Audiences help you to find high-value customers that sit outside your existing CRM. Our team will work with you to determine the right audience for your campaign, then curate a bespoke targeting segment specifically designed to meet your goals using our proprietary predictive attributes.

Predictive Audiences
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Discover new markets

Reveal what a potential new customer could look like by modeling audiences based on your future goals instead of historical CRM data.

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Stay top of mind with your best customers

Get to market faster with a process that doesn’t require any data onboarding or long “ramp-up” periods.

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Deliver greater performance

Benefit from the accuracy, efficiency, and measurability of first-party audiences, even if you don’t have a first-party data strategy.

People-Based Audiences on the web

Increase the reach of target audiences across the websites of brand-safe publishers without relying on third-party cookies. Combine the addressability of email with the scale of the web using the LiveIntent Identity Graph to safely target audiences across devices and browsers with greater resolution.

People-Based Audiences on the web
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People-based targeting and measurement with a first-party identity solution that works even in cookie-challenged browsers.

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Connect publisher audiences to your target audience on-page, eliminating the audience loss that happens with cookie syncs.

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Tie your customers’ consent and opt-out choices to stable IDs so that you can respect privacy choices on every impression.

Accurately measure cross-device ROI for your website and mobile app

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Contact us

Learn more about how we can help you drive net-new sales and increase customer reach and life-time value.