Manscaped finds D2C Success
20% Decrease in CPA
Founded in 2017, San Diego-based Manscaped is the only direct-to-consumer brand dedicated to men’s grooming and hygiene below-the-waist. Over the last few years, the company has seen tremendous growth through customer acquisition efforts on Facebook, Google, Amazon, and in search.
Manscaped approached LiveIntent to take advantage of unique audiences and exclusive email advertising solutions to find new customers and increase revenue.
Manscaped worked with their LiveIntent account team to set up an acquisition campaign with loose targeting parameters to maximize reach, suppress their existing customers, and optimize towards the audience that best responded to their message. The campaign drove traffic to the company’s landing page to introduce new customers to their entire product line.
Within the first 30 days of the campaign, Manscaped was able to secure 350 conversions with a CPA that came in 20% below their goal. Due to their great success, Manscaped scaled their daily spend 4x.