Happy 10th Anniversary, LiveIntent!
We have an extra excuse to celebrate this month (as if we needed one). We’re turning 10!
LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. We saw an opportunity to transform email from an under-utilized, under-monetized channel into an unstoppable revenue stream and engagement channel for publishers.
A decade later, we now work with over 2,500 publishers and brands — including The New York Times, BuzzFeed, Condé Nast, and Kohl’s — to reach 250 million verified people every month.
One helluva ride …
It hasn’t been easy – in that time, the internet experienced some seismic changes. Cookies crumbled as the primary form of customer data. Google, Facebook, and Amazon monopolized media. Brands and publishers lost control of their data inside the walled gardens of social and search. And bots and ad blockers muddied impressions and viewability.
But email stood strong through it all.
By harnessing the power of email, LiveIntent has helped publishers and brands step outside of those walled gardens, control their own data, and reach real people with relevant messaging on a channel audiences already love.
“Email is the best channel to reach consumers — period,” said Brian Silver, LiveIntent’s new hire for President of Identity. “Studies have shown that not only are consumers spending the most time on email but the median ROI for it is a stunning 122%. In fact, email is so important to successful marketing campaigns that 89% of marketers consider the email address their most valuable piece of customer data. Email is becoming the new currency in identity. Quite simply, it is the superhero that brands and publishers need right now.”
Ready for the next 10.
Along with LiveIntent’s impressive platform growth, the company has scaled to 160 employees across four offices in three countries including New York City, Los Angeles, Berlin, and Copenhagen.
Going forward, we’ll continue to make good on our mission of helping publishers and brands unlock the full potential of email so they can thrive in this brave new world of media and continue to prioritize the thing that matters most to us all: people.