Reader’s Digest Expands Audiences to Engage Foodies Everywhere

  • 117% lift in conversions

  • 20% lift in clicks

  • 70% lower eCPA




Brand Awareness


Founded in 1922, Reader’s Digest strives to enrich the lives of readers through a unique stream of content that inspires, informs and entertains on a personal level. Their editorial pillars cover health, family, heroes, humor, home, and food.

Their Taste of Home publication was recognized as one of America’s top cooking magazines, appealing to foodies everywhere. Reader’s Digest was on the verge of bringing to market an exciting new line of Taste of Home products. While their print audience base was large, their digital audience was limited in scale.


Reader’s Digest wanted to expand the reach of their campaign beyond their proprietary audiences to ensure foodies everywhere were aware of their upcoming product launch, not only their subscribers.


Reader’s Digest worked with LiveIntent to onboard their first-party audiences, expand those audiences against our graph, and combine third-party data from Prizm to target their audience across other culinary-related newsletters like Real SimpleBetter Homes & Gardens, and Martha Stewart’s Living.


Reader’s Digest expanded the reach of their campaign within the additional newsletters their readers actively read on a daily basis. The extended reach resulted in 117% lift in conversions, 20% lift in clicks, and 70% lower eCPA.

“Reader’s Digest launched an exciting new product line called Taste of Home certified products. With limited scale on our sites, we wanted to reach food enthusiasts in engaging environments and knew LiveIntent could provide this audience. On top of that, we were able to utilize our first-party data to hit known fans of Reader’s Digest & Taste of Home.”

Mark Josephson VP, Chief Sales Officer

Check out these related case studies.

"Liveintent was one of our first display campaigns for prospecting that we could scale and hit our return on ad spend targets."
Read More

Collage finds customer acquisition success outside of walled gardens

“A newsletter sponsorship with LiveIntent was a great way to successfully reach our targeted audience of frequent travelers”
Read More

Cozy Earth achieves a CTR of .45% and a 10% lift in ROAS

"Native Ad Blueprints have allowed us to add native inventory to our email newsletters in an efficient way."
Read More

CNET reels in incremental revenue