Embr Labs Grows Customer Acquisition Efforts with LiveIntent

  • 1,000 Conversions

  • 183% Return on Ad Spend

Solution:

Advertising

Goal:

Online Purchases

Background

Embr Labs is an innovative, direct-to-consumer company with a cutting-edge product: the Embr Wave. The product, a bracelet used to regulate users’ body temperatures, launched on Kickstarter in the fall of 2017. Like many D2C brands, Embr Labs focused their acquisition efforts on Google and Facebook. After achieving early success with paid advertising on search and social, the company looked to expand their customer acquisition strategy in a new channel – email.

Goal

Embr Labs wanted to diversify their media investment, find new audiences likely to respond to their product, and quickly scale customer acquisition efforts with a positive return on investment.

Solution

Embr Labs ran a campaign across LiveIntent’s entire exchange, suppressing existing customers. The Embr Labs campaign drove traffic to an informational landing page on their site dedicated to their sole product, the Embr Wave Bracelet.

Results

In the first half of 2019, the campaign drove almost 1,000 post-click conversions, giving Embr Labs a 183% return on their ad spend. Simultaneously, the campaign’s eCPA came in just under Embr Labs’ CPA goal and performed better than previous acquisition efforts on social.

“LiveIntent has been instrumental in helping us diversify and scale our acquisition efforts. We have been incredibly pleased with our success on their platform and look forward to working with them to further scale our acquisition efforts.”

Jake Abrams, VP Marketing

Check out these related case studies.

“Working with LiveIntent to redesign our templates and enable multiple sizes in our LiveTags has increased our CPMs by over 44%.”
Read More

Horoscope.com Earns More Ad Revenue Without Adding More Tags

“LiveIntent has been crucial to driving tremendous growth with our newsletter monetization.”
Read More

General Mills increases email newsletter revenue by 26%

"Native Ad Blueprints have allowed us to add native inventory to our email newsletters in an efficient way."
Read More

CNET reels in incremental revenue