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Identity Resolution

The latest news and explanations of the rapidly emerging and evolving world of data and the practical application of identity.

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All Cookie Apocalypse Data Onboarding First-Party Data Identity Graph

Identity Resolution

Why health and fitness brands need to prioritize identity resolution

Email is a key piece of first-party data

Identity Resolution

The times, they are a-changin’. Email can help.

Identity Resolution

Will the demise of the third-party cookie crumble quality marketing?

Identity Resolution

It’s 2021. Do you know who your website visitors are?

Identity Resolution

With the identity crisis looming, do publishers and marketers have their head in the sand?

Identity Resolution

Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future

Identity Resolution

Third-party cookie nightmares: What’s keeping publishers up at night?

Identity Resolution

Real Time Banter: What role should brands play in educating consumers on data usage?