LiveIntent mentioned in the 2022 Gartner® Marketing Technology Vendor Essentials Guide
We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide.
Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.
We built our solution to be open and connect to all Identity offerings and solutions to align to industry trends. For publishers and brands, the days of accepting a closed solution are over. LiveIntent has built a way to connect to the ecosystem on your terms.
LiveIntent’s solution works with everyone’s proprietary approach. Every industry player has already built their own proprietary ID that allows their system to work with their own people data, but it doesn’t connect to first-party and third-party inventory. Publishers and Brands want a way to connect their first-party and third-party data to the ecosystem using media assets they already own and control. That’s why LiveIntent has built its solution to be open, and build a bridge to the ecosystem.
*Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart, October 26, 2022.
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