Solutions | Email Monetization, Newsletter Monetization

Solutions for Publishers

PUB

PROBLEM

Publishers send email because they know it's their number one source of quality traffic and more cost-effective than search. But until now, Publishers have not been able to monetize their email subscribers as easily and profitably as their web visitors. LFX changes that.

SOLUTION

Implementing LiveIntent LiveTags enables Publishers to monetize email subscribers as easily as they can monetize web visitors. LiveTags provide publishers with the ability for newsletter monetization by placing direct-sold ads into their newsletters, or accepting demand from DSPs, Agency Trading Desks and LiveIntent's own demand sales team.

Watch our CEO, Matt Keiser, talk about our value to publishers at Digiday's last Digital Publishing Summit.

BENEFITS

Publishers can monetize their outbound newsletters. They can sell ads into their own tags or easily accept demand from LiveIntent or DSPs hooked into the platform. Publishers can create cross-channel campaigns that reach their valuable subscribers wherever they are, on any device. For example, Publishers can now sell high revenue geo-targeted campaigns into their emails, without the need to segment beforehand. LiveTags help fund email marketing programs, enabling Publishers to send more mail, drive more traffic and engage more subscribers.

SIGN UP NOW case study

FeedBlitz

GOAL

Every day FeedBlitz was sending out thousands of emails without offsetting this cost. They needed a way to fund their outbound email programs.

SOLUTION

Using LiveIntent’s ad serving technology, FeedBlitz is able to insert banner ads into email in real-time, and monetize, while giving marketers the ability to target by device, location and time of day on email open. Additionally, FeedBlitz can easily manage inventory across their network of newsletters through the LiveIntent for Publishers (LFP) intuitive user interface.

RESULTS

Saw a 600% increase in revenue, with +$19K in new, cost-free revenue, in the first 2 months
Produced a .28% CTR
Performance has caused them to ramp the volume of email newsletters, serving close to 20 million impressions per month
Referring their direct advertisers to LiveIntent as the way to access their inventory.
Recognized by the industry with the "Best Monetization Technology for Publishers" at the 2012 Digiday Publishing Awards

Close Case Study

600_%

increase in revenue

Solutions for Advertisers

ADV

PROBLEM

The consumer audience that you want to reach spends divides their time consuming all different types of media - websites, tv, magazines and newspapers - but the one media that everyone uses everyday, around the world, is email. Until now the systems and processes for buying and selling ad inventory within email newsletters hasn't existed. LiveIntent has solved this problem and created the first platform for email newsletter display advertising - bought and sold in real time - when the consumer opens and views their newsletters, alerts and notifications.

SOLUTION

Use LiveIntent's full-stack offering to buy email newsletter - and retargeted display web - impressions in realtime. Buy high-impact subscriber impressions across the LiveIntent platform. With a single IO, Advertisers can buy impressions within premium newsletters and across the web, targeting exactly the consumer that you want to reach. Utilize LiveIntent's ability to target based on location, device, time and subscriber demographics so that advertisers reach only the audience they want without wasting impressions. Employ LiveIntent's Roadblock + Skins for an even more immersive user experience.

BENEFITS

Our platform provides advertisers and agencies with comprehensive access to previously unavailable premium email inventory. Opt-in subscribers engage 2-10x as much with display advertising as web surfers do, and since our ads are served in real-time, you only pay for what is actually viewed – no more wasted impressions.

SIGN UP NOW case study

Citi Habitats

Goal

Target mobile email users on iOS devices in Northeast Metro areas, including Washington, Philadelphia, New York, and Boston.

Solution

Run real-time mobile and browser-optimized ads through LiveIntent’s network of premium publishers including College Media Network, Business Insider, DailyBeast, New York Daily News, MediaNews Group and OtherInbox.

Results

Reached their precise target audience and achieved .25% CTR.
Achieved +400K impressions at a bid of $10 CPM.
Drove +500 downloads (1 download per 1000 views)
All impressions served to targeted GEOs
Advertiser’s downloads dropped < 3 days after end of campaign

Close Case Study

.25_%

CTR

Solutions for ESPs

esp

Problem

ESPs operate in an extremely competitive and cost-conscious environment. ESPs need to create Marketing ROI for all their clients and manage costs, while growing their own business without increasing fees charged to clients.

Solution

By becoming LiveCertified, ESPs can offer their clients a new way to monetize their email subscriber assets while helping clients grow their lists and make more money from email. ESPs can allow publishers to implement LiveIntent LiveTags for instant newsletter monetization, helping to defray the cost of mailing. ESPs can also work with their retail and commercial clients to help them acquire new customers for their lists by running email centric campaigns across the LiveIntent platform.

Benefits

Publishers who implement LiveTags for newsletter monetization make more money from email. Advertisers who acquire customers using LiveTags obtain higher value, email centric customers. ESPs who help their clients use LiveIntent technology achieve their own growth goals while offering an innovative product that increases subscriber engagement.

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Solutions for DSPs

dsp

Problem

Buying advertising at scale typically means buying lower quality, remnant impressions that are difficult to account for and measure.

Solution

LiveIntent’s Exchange opens up the wealth of premium ad inventory available in the email channel in publisher’s newsletters and alerts. Target opt-in subscribers in real-time just as you’re used to in display, by age, gender, geography, device, time of day, and more. Moreover, you’ll be reaching a premium, subscriber audience that is engaged with content they trust and appreciate.

Benefits

The LiveIntent Exchange is the only marketplace for DSPs and agency trading desks to access and target the premium opt-in subscriber audience. See our curent DSP and ATD partners!

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Solutions for Data Providers

DATA

Problem

Advertisers are highly dependent on accurate targeting data to make the right bidding decisions.

Solution

LiveIntent can easily integrate with DMPs and other third-party data providers making a wealth of targetable data available to advertisers in the email channel.

Benefits

With the power of DMPs and real-time decisioning, our advertisers can target audiences more accurately and bid for exactly the impressions they want based on demographics, psychographics, and more.

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