Publishers send email because they know it's their number one source of quality traffic and more cost-effective than search. But until now, Publishers have not been able to monetize their email subscribers as easily and profitably as their web visitors. LFX changes that.
Implementing LiveIntent LiveTags enables Publishers to monetize email subscribers as easily as they can monetize web visitors. LiveTags provide publishers with the ability for newsletter monetization by placing direct-sold ads into their newsletters, or accepting demand from DSPs, Agency Trading Desks and LiveIntent's own demand sales team.
Publishers can monetize their outbound newsletters. They can sell ads into their own tags or easily accept demand from LiveIntent or DSPs hooked into the platform. Publishers can create cross-channel campaigns that reach their valuable subscribers wherever they are, on any device. For example, Publishers can now sell high revenue geo-targeted campaigns into their emails, without the need to segment beforehand. LiveTags help fund email marketing programs, enabling Publishers to send more mail, drive more traffic and engage more subscribers.