Press
LiveIntent Recognized as a 2012 OnMedia 100 Top Private Company
AlwaysOn | Feburary 8, 2012
LiveIntent is excited to be recognized on this year's OnMedia 100, recognizing the top emerging companies creating new business opportunities in the world of media, advertising, marketing, branding, and public relations. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Read More
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
January 31, 2012
LiveIntent has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization. This integration provides advertisers with a better understanding of the value of LiveIntent's inventory within their overall digital media footprint. Read More
Infographic: Who’s Pushing Innovation In Email Marketing?
Adotas | Brian LaRue | January 26, 2012
We’re talking about email marketing? Wait, what year is this? In a recent meeting with Dave Scott, a self-described “frustrated marketing executive” and the CEO of email marketing management firm Marketfish, we discussed how email marketing might not be so much outdated as it is in need of reform. Read More
LiveIntent Announces Support for AdChoices; Incorporates Consumer Notification Into Banner Ads Served in Email
January 26, 2012
LiveIntent is now supporting the Digital Advertising Alliance's (DAA) consumer notification offering, AdChoices to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, and complying with the Self-Regulatory Principles for Online Behavioral Advertising (OBA) is a priority. Read More
Nine Email-Related Companies to Watch in 2012
MediaPost | Morgan Stewart | January 9, 2012
There are many more great companies out there, but these are a few I will be watching in 2012 -- not just for what they are doing today, but based on the innovations I witnessed in 2011, and my expectation that they will continue to innovate in the year ahead. Read More
Five Tech Startups to Work For in 2012
WSJ FINS | Joseph Walker | January 6, 2012
We've created a dossier of five start-ups with the most interesting technology, the most pedigreed executives or the most prestigious investors. Read More
LiveIntent Adds Strategic Hires, Scales to Support Growth in Demand for Real-Time Display Ads in Email
December 12, 2011
LiveIntent, today announced the addition of new executives to its team. Jon Beck joins LiveIntent as VP, publisher development, Rob Adler as national sales director and David Katz as director of business development. Read More
LiveIntent's Hendricks: 'Stop Being A Coward'
MediaPost | David Goetzl | December 6, 2011
On the question of how to ensure a company keeps innovating, LiveIntent's Dave Hendricks was rather blunt. "Stop being a coward and go try stuff, everyone here is too scared to try things," he said at the MediaPost Email Insider Summit. Read More
Innovations in Email, the 2011 Edition
ClickZ | David Daniles | December 5, 2011
As 2011 draws to a close, I look back on the innovations in email that surfaced this past year. While all of these advancements are significant, some that I spotlight are driven by consumers and others by the entrepreneurial spirit of individuals and start-ups. Read More
LiveIntent creates real-time ad platform for email
GigaOM | Ryan Kim | November 30, 2011
Email is far from dead and is in fact an increasingly popular way for companies to maintain relationships with consumers. But it hasn’t been an effective way to deliver dynamic real-time ads that can serve up impressions to advertisers and bring in revenue for publishers. Read More
LiveIntent for Publishers Turns Email Into Premium Ad Inventory
November 30, 2011
LiveIntent, the first company to give email advertising the same functionality as display, introduces LiveIntent for Publishers (LFP), a platform to extend premium display advertising inventory into email newsletters. Read More
Exploring New Approaches to Monetizing Email Ad Inventory
ClickZ | David Daniels | November 21, 2011
I recently sat down with COO Dave Hendricks and CEO Matt Keiser of LiveIntent. LiveIntent was just listed as number 55 in the 2011 Silicon Alley Top 100. LiveIntent raised $8 million in September of 2011, as it continues to help companies place real-time targeted advertisements within emails. Read More
LiveIntent Brings Real Time To The Inbox
MediaPost | Steve Smith | October 28, 2011
LiveIntent CEO Matt Keiser says that he has been dreaming of the day he could serve highly targeted ads dynamically in real time into emails since he founded his previous email company Datran many years ago, but the technological limitations hampered him. Read More
LiveIntent, with $8M from Series B, Plans New Hires and Weighs Overseas Opportunities
Xconomy | JP S. Ruth | October 6, 2011
Catching the attention of customers can hinge on timing and placement. That’s the thinking behind New York’s LiveIntent which offers advertisers and publishers a way to tailor banner ads in e-mails for the recipients. Read More
The Silicon Alley 100: The People That Did The Coolest Stuff In New York Tech This Year
Business Insider | October 5th, 2011
LiveIntent raised $8 million in September of 2011, as it continues to help companies place real time targeted advertisements within e-mails. Read more
Citi Habitats drives app downloads via mobile email ads
Mobile Marketer | Chantal Tode | September 27, 2011
A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 414 app downloads. Read More
LiveIntent Closes $8 Million Series B Round Led by Shasta Ventures
September 15, 2011
Company Positioned to Take Advantage of the Huge Untapped Opportunity to Serve Real-Time Display Ads Into Emails Opened on Any Device. Read More
The Daily Start-Up: LiveIntent Says Email Still King
wsj.com | Lizette Chapman | September 16, 2011
Eschewing new social platforms for old-fashioned email as the “killer app,” LiveIntent Inc. has raised $8 million to scale its email ad display platform. Read More
Ask an Expert: Advice on Email List Building
macgillreport.com | Ken Magill | March 15, 2011
This week's Ask an Expert column focuses on the biggest ongoing challenge email marketers face: how best to grow their email list into a large, responsive file. Read More
LiveIntent Bringing Email And Display To The Trading Desk Says CEO Keiser
AdExchanger.com | John Ebbert | January 12, 2011
AdExchanger.com: First, can you share a little bit about your background and how you got to forming LiveIntent? Read More
E-mail Marketing Tool Changes Ads Based on Location, Time
ClickZ | Anna Maria Virzi | October 18, 2010
A New York City startup has developed a service that delivers advertising creative in an e-mail marketing message on the fly - depending on when or where it's opened. Read More
New Approaches to Subscriber Acquisition, Achievements That We Can't Do Without
The Relevancy Group | David Daniels | October 27, 2010
Alterian and I recently gave birth to the first eBook in a knowledge journey series titled "Creating Engaging Email." The first eBook "Driving Subscriber Acquisition" is available for free with registration to Alterian (in full disclosure Alterian is clearly a TRG client). Read More
