In 2009, LiveIntent built an advertising technology platform that identifies and targets audiences in the cookieless environment of email by replacing the cookie with an equally ubiquitous – but far more stable – identifier: the hashed email address.
Having this privacy-compliant, first-party identifier at the core of our technology made it possible for Publishers, Marketers, and Technology Partners to partake in an immense programmatic ecosystem without having to rely on walled gardens or third-party cookies. And it is this experience and expertise that serves as the foundation for our Authenticated Bridge framework.
Our industry is rapidly approaching a future where third-party cookies, which have been the backbone of identity for so long, will no longer exist. Email sits at the heart of everything both consumers and businesses do online.
Authenticated Bridge harnesses the power of email to bridge identity across the greater programmatic ecosystem and makes people-based marketing possible without third-party cookies. Not just for tomorrow, but for right now. It builds on what Publishers and Marketers do every day in their email and advertising campaigns by securely bridging their logged-in email readers to website and app audiences. It then makes that first-party data actionable with any Technology Partner they choose in the form of an encrypted, irreversible nonID.
Authenticated Bridge solves the challenges around identifying web users, targeting custom audiences, and measuring outcomes outside of walled gardens and without the presence of third-party cookies. It is the key to higher CPMs for Publishers and better performance for Marketers. And it is available today.
Take the first step in securing your place in an addressable, first-party future without compromise by leveraging an open, proven solution that works with any technology partner or identifier.