2018 - THE YEAR OF BRAND SAFETY
How Publishers Should Approach Brand Safety in 2018
A conversation with Rob Beeler, Chairman, AdMonsters
Brand safety continues to be a priority for both Brands and Publishers. In 2017, some of the biggest brands and agencies pulled their ads from YouTube, and P&G chief brand officer, Marc Pritchard stunned the industry when he publicly announced that he would pull his spend if media companies, platforms and publishers did not address the growing issues surrounding fraud, brand safety and transparency. He predicted 2018 would be a year of building on improvements in media transparency: The year of brand safety.
Join LiveIntent and special guest, Rob Beeler, for a lively conversation about brand safety and its challenges. Rob is the Chairman of AdMonsters, the global leader in strategic insight on the future of digital media and advertising technology. He brings the wit and pragmatism needed to discuss what it takes to bring both brands and publishers together to embark on a solution.
In this webinar you’ll get advice from Rob and will learn:
- The nuances of what brand safety means to publishers and brands
- Challenges publishers face and what winning looks like
- How publishers can control their own destiny
- Why email is a brand safe environment
Meet the Speakers
Rob is currently Chairman of AdMonsters, an Access Intelligence title based in Rockville, MD. He is also the founder of Beeler.Tech, a consultancy offering training on digital media revenue platforms for larger publishers, agencies and brands. Rob has been with AdMonsters since 2008 serving as “content czar” and Editor-In-Chief of AdMonsters.com and lead on AdMonsters global conferences focused on ad technology and digital media. Rob has extensive knowledge in digital advertising (display, programmatic, video, native, mobile), training and event management and content programming.
SVP, Product Marketing
Kerel is the Senior Vice President of Product Marketing at LiveIntent. He leads the product marketing team and works closely with sales, product, engineering and marketing to drive awareness and usage of key products and features LiveIntent customers need to be successful. Kerel has over 18 years of digital media experience leading Advertising Operations, Account Management, Partnerships & Product Marketing Teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations.
Content Marketing Manager, LiveIntent
Keisha is a global digital communications and content marketer with over eight years of combined agency and AdTech/MarTech experience, executing multi-channel marketing campaigns locally and internationally. She enjoys helping brands tell their stories and her passion for content strategy is seen every day through her work as a Content Marketing Manager at people-based marketing tech company, LiveIntent.