Big-Three Auto Manufacturer Sees a 41% Increase in Lease Renewals
A Big-Three auto company wanted to notify its 500,000 customers about lease renewals. Almost a third of new vehicles in the US are on lease, making this an important revenue driver for the industry. Traditionally, communications about lease renewals have been carried out via traditional email campaigns.
What Email Means To Publishers
The client wanted to increase the number of lease renewals for their line of luxury vehicles.
Using a traditional email campaign, the company reached roughly 20% of its customer base. To reach the remaining 80%, the company ran a CRM retargeting campaign across the LiveIntent platform targeting the same audience that received their traditional emails with complementary messaging.
The campaign reached an additional 114K customers on top of the traditional email campaign and drove a 41% increase in renewals, resulting in 13K incremental lease signees and $49M in annual sales.