Products & Services: Optimization

Most email marketers rely on A/B testing and other similar methods to determine which creative and copy to show to user. This method is inherently flawed, as results learned from a single campaign sent at a specific time to a specific list are not likely to repeat. Instead of simple A/B testing methods, LiveIntent's optimization technology is based on a decisioning engine called Predict. Predict learns as you send out email, harnessing advanced data modeling techniques to optimize results, based on signal gained from actions taken by openers, in an ongoing fashion. The key to predict is the choice of creatives offered to users: as the predict engine learns what ad creative performs best to each segment results improve. The effect is every campaign is optimized based on actual performance leading to higher yield.