Advertising for Ezines
Ezine advertising offers an enormous opportunity to publishers of premium content who want to monetize their ezines, newsletters, and alerts. Email subscribers are the most valuable consumers on the Internet because subscribers have already opted-in to view the content of an email, showing that they trust and appreciate the ezine content and providing halo effect for the ezine ads within. The LiveIntent platform provides targeted ezine advertising that offers publishers the power of real-time ad serving, meaning that your ezine ads will be tailored to your subscribers the minute they are opened. You remain in full control, with the ability to utilize house ads to drive your own marketing goals, sell your inventory directly, and choose when to accept ezine ads from our premium exchange. It is also easy to implement white and black/blocklists to ensure that your ezine advertising never conflicts with your message or mission, keeping your brand safe and your subscribers happy.
Consumers are accustomed to seeing ads in and around the media that they consume daily, and ezine subscribers are no different. They expect to see ads surrounding the content they know and love, and are excited when ezines advertising is uniquely suited to their interests. Successfully targeted ezine advertising can even help with audience retention!
Contact us to learn more about ezines advertising.
Taking advantage of targeted ezine advertising will allow you to maximize the value of your email inventory, while also simplifying your ad ops. Our real-time solution makes display in email as easy as display on the web. We also target your ezine advertising for mobile devices, a feature that is indispensible due to skyrocketing smartphone use. If you want to monetize your ezine, advertise with LiveIntent – we make it easy.
