Mobile to become top email platform
Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company,
Mobile email opens overall jumped 82.4% in just the last year, as of March, and Return Path estimates that by June, email on mobile devices will eclipse Webmail services like Yahoo Mail, Hotmail and Gmail.
