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LiveIntent doubles down on email subscriber advertising

LiveIntent doubles down on email subscriber advertising

Ki Mae Heussner ads some insight into the announcement of LFX:

“In an age where consumers spend an increasing amount of time in an ever-expanding world of social media, email marketing may seem like a terribly old-school, if not quaint, tactic. But New York-based startup LiveIntent is convinced it can bring sophisticated Web targeting tools to the aging medium to help companies get more out of what it considers to be their most valuable asset: email subscribers… Read more.