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LiveIntent doubles down on email subscriber advertising

LiveIntent doubles down on email subscriber advertising

Ki Mae Heussner ads some insight into the announcement of LFX:

“In an age where consumers spend an increasing amount of time in an ever-expanding world of social media, email marketing may seem like a terribly old-school, if not quaint, tactic. But New York-based startup¬†LiveIntent¬†is convinced it can bring sophisticated Web targeting tools to the aging medium to help companies get more out of what it considers to be their most valuable asset: email subscribers… Read more.