Death of Email Marketing Greatly Exaggerated
A recent article on TechNewsWorld that highlights some of the recent innovations in email marketing. Our friend Dave Scott at Marketfish breaks down the “email is dead” myth:
“A few years ago, everyone thought email was dead,” Dave Scott, CEO of Marketfish, told CRM Buyer. “Social just arrived on the scene and people wondered why they would ever send an email again if they could just tweet or message you on Facebook.”
Clearly they were wrong, he added. “Email is thriving today because everyone understands that it is one of the best one-to-one communication mediums in the world.”
Indeed, top vendors such as Constant Contact, Silverpop, Vertical Response and LiveIntent, to name a few, now offer some kind of integration to social media and to mobile as well.
We couldn’t have said it better ourselves and are happy to be included with our ESP partners as innovators in email!
