After Growing 600% Last Year, Email Startup LiveIntent Thinks It’s The Next Billion-Dollar Ad Tech Company
Originally Published in Business Insider
That’s because in 2012, his company hardly touched the $8 million it raised the fall prior. LiveIntent is running mostly on [gasp] real revenues, having grown 600% last year in both revenue and impressions served.
“I can guarantee you that there is no Series A or B crunch for real companies making real products for the enterprise/b2b market,” Hendricks tells Business Insider via email.
The 4-year-old company’s revenue grew from mid to low millions in 2012 to tens of millions projected in 2013. Nearly 1 billion ad impressions are served by LiveIntent every month; its network, which is comprised of Wall Street Journal, Conde Nast, AOL, Business Insider and more, has 40 million monthly uniques.
Although its revenue is still a far cry from reflecting that of a massive ad tech company, Hendricks says his 50-person company is “hallucinogenically optimistic.”
“There are about 3 billion email accounts [in total], and email is the most used application on all computing devices, especially mobile,” a giddy Hendricks explains. “If you do the math, you can easily see a path to $1 billion in ad sales at $.30 ARPU (annual ad revenue per user) when there are 3 billion potential uniques. We currently obtain an ARPU of $.32 or so and we are currently see about 40 million monthly unique users.”
LiveIntent received another vote of confidence recently from Austin-based Escalate Capital. The firm led a new growth capital round of financing for LiveIntent. Prior to that the company had raised $12.6 million.
“We single-handedly own monetization on the largest pool of inventory in the world: email,” Hendricks adds. “We have all the tools to retarget and own display too. LiveIntent is the next billion-dollar ad tech company.”