How do I: Run a Tune-In campaign for a national tv show?
Tune-in requires two aspects to accurately target: geotargeting and dayparting and LiveIntent has brought both of these to email. Since our ads optimize on open, advertisers can show different content depending on the time of day and location. If the show is premiering at 9:00/8 Central, you can show the right time, in the right time zone. Targeting by location brings the added benefit of letting networks display the correct TV channel within the right geography. LiveIntent puts you in control, so you can ramp up the audience before a big premier (or a Presidential Debate) or use ads as timely reminders each week preceding the show’s airing.
Moreover, Nielsen found email to be the top mobile activity while in front of the TV, with 60% of device owners confessing to checking their email, while watching TV programs or commercials (see below).
The Bottom Line
It’s easy to adjust the frequency, location, and time of day targeting on a campaign to achieve maximum results!