How do I is a series featuring cool ways LiveIntent clients are using the platform. 

No matter how hard we try to delay it, the summer will end and kids will soon be getting ready to head back to school. Moms love to help their kids with school supply shopping, making them excellent people to contact with deals and advertisements about the latest in clothes, calculators, and notebooks.

How do I run a national retail campaign for back to school while targeting Moms?

With LiveIntent, you can target Moms a number of ways: one would be to buy our “Mom’s Bundle.” A bundle is a group of publishers or newsletters that cater to or are especially popular with a specific demographic. Targeting to the “Mom’s Bundle” would place your ad in newsletters, alerts, and notifications viewed by Moms that have already opted-in to hear from these publishers! We can also target women across our network by age, income, whether or not they have children, location, and much more. (For the record, the same could be done for those all-star Dads out there) Learn more!

Bottom Line: Targeting a national campaign to a specific audience or demographic is easy to do across our network of premium publishers.