The Situation

If you are running a national campaign with different creative for different geographic targets or different creatives for different browsers, it can be a lot of duplicative work to set each of them up as different campaigns. But a consumer is much less likely to click on a creative that says “$20 Sushi Dinner” than “$20 Sushi Dinner in Midtown Manhattan” because it’s much more relevant to the user, so they are more likely to engage.

The Solution

Creative level targeting! With LiveIntent, you can run creative with different targeting within the same campaign. You can target one creative to Boston and another creative to San Francisco. Trying to sell down jackets in Miami? Probably not the best strategy. Now you can sell warm weather clothes in the South and cold weather clothes in the North within the same campaign with creative level targeting.