How do I is a series featuring cool ways LiveIntent clients are using the platform. 

The Situation

Advertising in email is an excellent way to engage consumers and drive branding. One fantastic way to compliment an email campaign is to leverage web display, as well. Consumers have already viewed your ad with intent, why not make sure that they’re reminded of having done so? 

How can use cross-channel marketing to maximize my impact and engagement?

In addition to our already high-impact ad formats like skins, roadblocks, video and advertorials, advertisers can now make a different kind of impact with cross-channel targeting. With a simple click in our UI, you can extend your campaign outside of the inbox and into display. This means that a consumer who has been known to have viewed your ad in an email, can be targeted again while they’re searching the web (and across our platform, of course). Check out the tutorial below!

The Bottom Line

LiveIntent campaigns easily engage subscribers, not only within the inbox, but into the world of display as well.