How do I is a series featuring cool ways LiveIntent clients are using the platform. 

LiveIntent has clients all over the country – some are national brands and some run local or regional businesses.  As much as an East Coast transplant to Los Angeles might love to have a Dunkin Donuts Iced Coffee, Dunkin Donuts doesn’t have a location in Los Angeles. 

How can a company with a regional business ensure they’re advertising only to relevant customers?

With LiveIntent, it’s easy. Utilizing DMA targeting, advertisers can control where their impressions are served geographically. On open, we determine which ads from the LiveIntent Platform can compete for the inventory. Dunkin Donuts (and advertisers like them) can easily exclude geographies where it does not have locations and make sure impressions are being served to potential or current customers and not to people out of market, like our Dunkin-deprived friends in the City of Angels.

Bottom Line: It’s easy to include/exclude geographies and LiveIntent doesn’t waste impressions on reaching the wrong users.