How do I is a series featuring cool ways LiveIntent clients are using the platform. 

The Situation

We love our apps. From games to finance to simulated guitars, apps help us navigate life and stave off boredom. Say a bank wants customers to use it’s shiny new personal banking app: its release is a big deal. Email is a fantastic way to drive app downloads, especially since we see about 40% of people opening on their mobile devices! 

How can I drive mobile app downloads using email?

With easy to use device targeting, LiveIntent can serve device-specific creative and landing pages. When an email opener sees this new banking app on an iPhone, they can be driven to the iTunes store, and likewise for Android and Blackberry users. Even if the bank has an iPad specific version of their app, we can differentiate there to drive the user to the exactly right download page in iTunes. These capabilities allow us to make sure that an app is easy to download, straight from email, and that the user is always driven directly to the best download page. Check out the tutorial below!

The Bottom Line

With more and more people opening email on their mobile devices, email is one of the best ways to drive app downloads.