The 2012 Presidential Campaign will be decided in the digital world. Since 2008, digital ad spending has increased 700%. Over the same four-year span, the amount of email ad spend has increased 5.8%. Email is the single most popular online activity across every single age group, from 18 to 65 and older, meaning that voters check their email frequently, and pay attention to what’s in their inbox. 43% of mobile users alone check their email four or more times per day! 

LiveIntent harnesses the true potential of email for political campaigns. Driving voter turnout, contributions, and volunteering has never been easier. Our targeting can help you reach the exact voter in the exact location at the exact time that you want to, in real time. You cannot buy audience this precisely or this fast from any other source, and the immediacy with which we can serve your ad makes responding to an emerging issue simple and swift (no pun intended). In the time that it takes to load up a JPG or GIF, LiveIntent can have your campaign running locally or nationally (your choice) within thousands of newsletters!

Think about your current advertising channels. In the time it takes you to print out a direct mail piece and lick the envelope, LiveIntent will get your message in front of the same voter. TV is almost sold out for the Fall – and your candidates need an edge. LiveIntent serves ads into premium newsletters and notifications read by subscribers, who spend an average 28.3 seconds within emails from their publishers. That’s kind of similar to a TV commercial, isn’t it?

LiveIntent is the real-time advantage that will help your candidate win this November!