Retailers: Pinterest is fine, but email is better
inSparq, a social commerce technology provider sampled 500+ retailers to determine the value of a “share” on Pinterest. More interestingly, however, inSparq notes that:
“The most popular channel among customers was actually Email, which many retailers fail to include in their social sharing options. inSparq finds that not only does Email generate far more shares, but also more revenue than Pinterest, Facebook, or Twitter. On average, Email is driving $5.90 per share across the inSparq network. That’s due in large part because inSparq’s widget supports optimized email sharing, including an integrated address book that allows customers to find friends easily.”
