Moms prefer email
The Marketing Moms Coalition just published a study that showed Moms 35+ use email to share more often than they use Facebook and other social media. The study looked at moms by generation – Millennial, Generation X, and Boomers. Boomers and older Gen X (moms 35+) were found to rely on email the most, and only the youngest moms tended to favor share information with their friends through social media.
Make sure to check out Patti Minglin’s article at Engage: Moms for some more tips on how to engage moms via email.