Chart of the Month: Mobile Weekends
Across the LiveIntent Platform, we see all sorts of fluctuations in email behavior. One thing that recently caught our attention: the trends of mobile email consumption. After a little digging, we found that mobile usage spikes a whopping 12% on weekends and holidays (like the recent Monday Labor Day holiday).
This makes sense, given that most of us are at our desks during the week but less tethered to our computers when out and about, and supposedly spending time with our family and friends on the weekend. So advertisers targeting mobile devices should have no fear of a weekend slump!
Do you have an idea for a LiveIntent Chart of the Month? Let us know!
