EEC13: Segmentation Strategies Across Channels
In case you couldn’t make it, or Nemo forced you to flee beautiful Miami & EEC early, see below for the presentation our COO, Dave Hendricks, took part in – an energetic debate about some of the most controversial cross-channel marketing strategies. Big thanks to the EEC, panel organizer Nate Romance of ExactTarget, and other panelists: Strongmail‘s Jai Williams and American Express’s Dwight Sholes.
