Advertising Ideas: Engage Email Subscribers with LiveIntent
With the explosion of technology in the past few years, there are tons of new advertising ideas, and reaching the right consumers has become more confusing than ever. As an advertiser, you want to drive engagement and branding, but high-traffic, front-page inventory is neither accessible nor affordable. But now, LiveIntent is unlocking the Inbox Homepage, one of the best advertising ideas around, where you can engage with the email subscriber: the most valuable consumer on the web.
Subscribers have opted-in to publishers’ newsletters and alerts, reading them with intent, rendering engagement rates that are 5 – 15x higher than standard display on the web. This is due to that fact that email is within the safe and comfortable confines of the inbox, an environment that subscribers find to be personal. Moreover, subscribers trust the publishers’ content, spending more time in the email, and providing a halo effect to and advertising messages.
With LiveIntent, ads are always served on email open rather than on send. This means that there are no wasted impressions from email that is never opened or viewed with images off. Furthermore, ads are served within 120 milliseconds of when an email is actually opened, meaning that the ad content is fresh, relevant, and optimized at that moment in real-time.
LiveIntent’s advertisers can take advantage of advanced targeting capabilities across our network of premium publishers, segmenting audience for time of day, geolocation, gender, age, device, and more. We offer third party data segments from some of the most trustworthy providers, and can also help you bring your own offline data online. Standard IAB banners are our bread and butter, but we’ve also developed high-impact skins, roadblocks and advertorials, as well as cross-channel capabilities and brand safety measures to ensure that email is one of the best advertising ideas you haven’t thought of.
