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LI Weekly: Google: 1…

LI Weekly: Google: 1 Billion Ads Served… 500 Million (ish) Seen

This week, a report from Google reveals that over 56% of the ads served across…

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The Email Address &…

The Email Address & The Cookie: A Darwinian Tale of Survival

Looking back at 2014, one company can be singled out as hammering the final nail…

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LI Weekly: Is Google A…

LI Weekly: Is Google A Big Ol’ Bully?

This week, players in the display marketplace are crying “foul!” at…

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The Difference Between…

The Difference Between Like and Love

But the balance in the world of social media ‘Reach’ is shifting fast, and…

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Creating a Learning…

Creating a Learning Culture: 3 Core Principles of Selling

The commitment to a learning culture embodies these principles of practice,…

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Setting a goal for…

Setting a goal for programmatic objectives

In sports, every team wants to score goals, yet only a small percentage of their…

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