Industry
Targeting soup: choosing the right method for you
DMNews | Dave Katz | February 14, 2012
With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Matching targeting tactics to your product and goals — along with clear creative — will squeeze the best performance from any channel. Read More
Year of the What?
ClickZ | Dave Hendricks | February 2, 2012
Over the last several months, 2012 has been positioned as many things. Now that the New Year's Eve confetti has settled, let's focus on what's really going to matter this year: consistency. Read More
Local Mobile Advertising To Reach $24 Billion In 2016
MediaPost | Mark Walsh | January 27, 2012
Ad budgets earmarked for the desktop web will shift to mobile, propelling local-mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016, when Borell estimates that 88% of all local online advertising will be delivered on a mobile device at the direct expense of the desktop web. Read More
Why now is the time to optimize for mobile
Mobile Marketer | Dash Teter | January 25, 2012
Despite mobile being everywhere you turn these days, with soaring usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch? Read More
For Online Privacy, Click Here
NYTimes | Tanzina Vega | January 20, 2012
The AdChoices icon-based system, which was introduced in October 2010, allows users who click on the turquoise triangle to opt out of having their behavior tracked online. Read More
U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year
comScore Data Mine | January 9, 2012
The majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase. Read More
2012 Will Not be the End of the Road for Email
min online | Dave Hendricks | December 20, 2011
Fueled by PR teams and deadline pressures, the annual crop of crystal ball ‘predictions for’ articles fills a strange societal need to be fundamentally wrong about the future, in writing. Read More
Marketers Look to Integrate Email, Social, Mobile
eMarketer December 19, 2011
According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority (68%) of business executives worldwide said they plan to integrate their social media marketing efforts with email in 2012. Read More
The untapped advertising opportunity in email
iMedia Connection | Jason Oates | December 15, 2011
The inbox is one of the most private places in our digital lives. Email has long been used as a way to engage with consumers, and reactions are strongly positive or negative when it comes to these tactics. Read More
Marketers to Integrate Social Media and Email in 2012
MarketingProfs | December 12, 2011
More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail. Read More
Mobile, iPad Email Usage Spikes
MediaPost | Mark Walsh | December 6, 2011
Email continues to gain ground on mobile devices -- especially on the iPad, according to a new report. Research shows that mobile email opens increased 34% from April to September 2011 compared with the prior six months. Read More
The Newsletter Renaissance
MediaPost | Mike May | November 16, 2011
Most email marketers I talk to are much more mindful of inbox clutter than ever, and many are taking steps to cull the number of messages they send out to subscribers. Read More
Avoid The Zombie Email Attack
MediaPost | Dave Hendricks | November 7, 2011
You can see it on the streets – hordes of people shuffling along, bumping into things, unstoppable in their consumption of content unless you shoot them in the head. Zombies have risen from the dead and they’ve brought email with them. Read More
The Mobile Evolution of Email
ClickZ | David Daniels | September 26, 2011
The blending of mobile, email, and direct marketing has been building for the last decade, but as marketers, we have to recognize mobile as the mainstream channel it has become. Read More
The Value of Email
Readwriteweb.com | Joe Brockmeier | September 12, 2011
While Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. How much more? Read More
An Email Is Worth 1,000 Tweets
Mediapost.com | Gary Levitt | September 15, 2011
In a recent Marketing Sherpa survey, customers themselves admit that the best way for brands to communicate with them is through email. Read More
Why the E-mail Newsletter Deserves a Second Chance
ClickZ | Simms Jenkins | February 10, 2011
E-mail's resurgence has been a powerful and yet subtle one. Many digital ninjas spout e-mail is dead and yet praise the business models of e-mail-dependent companies, like the daily deal ventures (e.g., Groupon, Scoutmob, etc.) Read More
Email Newsletter Usability
Nielsen Norman Group | Nielsen Norman Group Report | February 2011
Eight years ago, in our first report about newsletter usability, we said about the future of email newsletters: "There may be none. Legitimate use of email is at war with spam, and spam may be winning."
Although eight years is a short period in which to assess big trends, we now believe that this assessment was too negative. Email newsletters are so powerful that the best of them do have a future, despite ever-more adverse conditions. Read More
You've Got Mail -With Display Ads
AdExchanger.com | John Ebbert | January 25, 2011
Display advertising around email is no longer the bottom feeder of inventory I once envisioned. "Sure, it's cheap, but it's email inventory" used to be a common refrain. Read More
FetchBack Integrates Retargeting Capabilities Across Email and Affiliate Marketing
Pepperjam | January 21st 2011
Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, has integrated its core technologies with Pepperjam... Read More
