Display ads: An effective
Now and again, an innovation comes along that everyone declares will be the technology of the future. Usually what happens is the market for this product experiences a rapid boom, followed closely by a "diminishing return."At the moment, mobile devices are the hot new technology, but it doesnt appear to be following the normal historical patterns, according to a recent study by the Mobile Marketing Association."When they [lead researchers] look at that data across different sectors ... there appears to be no diminishing returns," Greg Stuart, chief executive of MMA, told ClickZ. "Its like the law of gravity - you dont ever get to avoid diminishing returns."The reports findings were overwhelmingly positive, with statistics including:The U.S. mobile marketing
Mythbusters Part 2: The
People have been predicting the demise of email newsletters, but as we discussed last week, this
The power of email and display
Email has now been around so long that people almost forget about what life was like without it. Its
Mythbusters: Email newsletter
Email might be the most revolutionary method of communication since the advent of telephone. Before
Is display advertising
Have you ever passed a billboard on the highway during a long drive, and it prompted you to get off
LiveIntent Announces Product
LiveIntent looks to take advantage of a rapidly growing trend New York, NY, April 1st, 2013 - In
After Growing 600% Last
Originally Published in Business Insider While many startups are running out of money and
