The best part of waking up
A new study conducted by the International Data Corporation confirms what many of us do everyday - reach for our smartphones as we're rolling out of bed in the morning (not to mention, using them while still IN bed). eMarketer reports their findings: "Smartphones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising. Those figures were even higher for the 18-to-24-year-old demographic: 74% picked up the smartphone first thing after waking up, and 89% did so within 15 minutes of rising." In addition to these stats, our survey of 8000 digital marketers, found that 70% of responders turn to email as their first digital activity
Apparently email was scary
Boing Boing unearthed this ad from Honeywell portraying email as a terrifying force to be reckoned
Our Partners Are Newsworthy
It's been a busy week for our awesome partners. Meredith was highlighted in Bloomberg Business
Mobile Driving Faster Email
Experian CheetahMail recently released their quarterly report on email benchmarks. They found
Are you at SXSW?
If so, chances are that you've seen our geo-targeted ads (like the one above) in a newsletter from
Segmentation Top Priority
eMarketer today released data showing that list segmentation and targeting is the top technique
