Customer engagement beyond
A recent article in MediaPost by Acxiom's David Baker asks the unthinkable: What happens when email doesnt work? "A hundred emails are sent, and 95-98 of them get delivered. 30-40 are actually seen, 10-15 of those on a mobile device. 5-15 of those that received it will click through and if you are lucky, 1-2 will buy something. This process, repeated weekly over a year, can add up to a lot of effort to reach less than half your audience. What are you doing with the other half that just don’t engage, or engage infrequently?" This is a question that has kept us up at night. Bringing the best of display together with the best of email is the core mission of LiveIntent. And now, we're also bringing you retargeting and custom audience targeting. Retargeting allows you to reach
Webinar: Email Newsletter
Yesterday, LiveIntent partner Phil Hollows of Feedblitz joined us for a case-study driven webinar
Is email a viable alternative
As you've probably heard, Google dealt a major blow to RSS by announcing that it is shuttering
Mobile Blinders at the Checkout
For as long as there have been checkout aisles, there have been tabloids, candy and gum brands who
Meet Sendicate, our new
As many of you may have noticed, LiveIntent has done a full-out extreme makeover on our newsletter,
LiveIntent Cycles for Survival
This past weekend, Team LiveIntent took it to the streets, er... Equinox, to join the fight against
LiveIntent helps publishers
Nearly 300 publishers rely on LiveIntent to manage their email ad inventory LiveIntent's phenomenal
