What MarTech Means for All
This post was originally published in ClickZ It's officially "Internet Week." I'm writing this from a seat in the back of the Conversational Marketing Summit in NYC. Yesterday I spent the day at the Marketing and Technology Summit, hosted by Ad Age. Has your company ever been covered by Ad Age? Crickets. I know. To paraphrase that statue in "Animal House," I can summarize in three words or less what these conferences were about: "Data is good." This is an incredible development, and it's great if you are in the email business. The ad technology business, dominated for years by concepts like "audience," "engagement," and "sharing," hasn't changed that much. Ad technology has always been torn between the measurable and the memorable. But one four-letter word - data
LiveIntent Launches Targeted
Technology partnership will unleash powerful and flexible new monetization opportunities for
Testing, For the Heck of
Originally published in ClickZ If you're reading this column, you're probably a highly successful,
Room For Improvement in
Econsultancy and Adestra just published their census of the Email Marketing Industry in the UK,
No Jedi Mind Tricks Necessary
Matt spoke at the Digiday Agency Summit last week in Scottsdale to share his Yoda-like wisdom with
What Email Cavemen Can Learn
Originally published in ClickZ The dinosaurs of the late Cretaceous period had no idea what was
Big Datas Big Omission
Originally Published in ClickZ I just got back from Phoenix, where I was attending the IAB Annual
